Grade: __________
Age: __________
Are you a (B)oy or a (G)irl ?: __________
Cereal
1) Do you eat cereal for breakfast?
Yes / No
2) Have you ever bought a box of cereal because of the way the box looked?
Yes / No
3) Have you ever bought a box of cereal because it had a prize?
Yes / No
Toys
1) Do you remember the package/box your toys come in?
Always / Sometimes / Never
2) Have you ever saved the package/box your toys came in?
Always / Sometimes / Never
3) Do you read the words that are printed on the boxes that your toys
come in?
Always / Sometimes / Never
Gender
1) What is your favorite color? ____________________
2) Name a girl’s product or toy? ____________________
Name a boy’s product or toy? ____________________
3) What is your favorite TV commercial? ____________________
Consumerism
1) Do you buy foods that are individually wrapped?
Always / Sometimes / Never
2) Do you recycle at home?
Always / Sometimes / Never
Media Literature Survey
(Individual Questions)
Packaging
Name: ____________________
Gender: ____________________
Class: ____________________
Grade: ____________________
Age: ____________________
1) What kind of cereal do you eat? Why?
2) When you are trying to decide what kind of toy to buy what helps
you to decide? Explain?
3) What kind of toy would you not buy because it is considered a toy
that a member of the opposite gender would have?
4) Can you tell me something you bought, that you already had, because
it looked cooler than the one you already had? If so, were you pleased
or disappointed by your purchase? Explain?