ETSI Advanced Competency Collection

Beverly McBroom, RCOE, Appalachian State University

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NC -1>NC ETSI Advanced Competencies

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Media Literacy Activity
 
 

     Each Block student developed an activity promoting media literacy.  This portion of the block assignments blanketed five Advanced Technology Competencies.  As students, our objective was to address issues of advertising through media sources and create a learning environment for our students which would be beneficial.  Meanwhile, we were mastering crucial aspects of technology that will be useful while student teaching and in our future careers. 
     Students had the option of pairing up with one another.  As a part of this project, a web page was created containing a lesson plan which was implemented during the field internship in the elementary school in which we were assigned.
     This activity met several Advanced Technology Competencies.  By doing a web page which provided resources via reported research and links to corresponding web sites, my partner and I made our lesson plan available to whomever was interested (10.3).  The Media Literacy Activity incorporated the use of telecommunications and the use of technology for word processing (11.1).
     Our lesson plan contained a presentation of short commercial clips which were shown to learners via a VCR in the technology lab controlled by the in-class computer (12.6).  The use of video clips was to depict advertising through that particular medium (television) (11.4).  The lesson included grouping the classroom into several areas, each area covering a separate type of media.  The class utilized a variety of media to report what they learned about advertising (12.1).  In order to ensure equal access to all students, presentations were shared to the entire class, and afterwards, students encountered a form of media not presented by his or her group, and wrote about that media (14.2).